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Memberships5 min·
Club memberships: dinner quotas and renewals
A membership that includes a number of dinners is run differently from a plain fee: quota, monthly rhythm, end dates. How to keep track.
Many dinner clubs sell a yearly membership that includes a number of dinners rather than unlimited access. The model is clear for members, but it needs careful tracking: how many dinners each person has left, when the membership ends, who to renew first.
1. A quota, and a rhythm
A twelve-month membership with twelve dinners is naturally used at one dinner a month. Setting that rule — one dinner per calendar month, counted on the month of the dinner — stops a member from booking everything at once and leaving other tables empty.
In Cénacle, each membership carries its plan, end date and remaining dinners, and a member's registration deducts the dinner automatically.
In Cénacle, each membership carries its plan, end date and remaining dinners, and a member's registration deducts the dinner automatically.
2. Members see their balance
A member who knows how many dinners are left uses them. Show the balance where they book: in their member area, before each registration.
3. Anticipate lost dinners
With at most one dinner a month, a member with six dinners and three months left won't use more than three. Spotting these cases early lets you reach out while they can still benefit — and it's often the best moment to talk about renewing.
4. Prepare renewals
A renewal doesn't come from prospecting: it comes from your member base, and its date is known in advance. List the memberships coming to an end, assign each one to someone on the team and schedule the call.
The membership pipeline holds the members to contact, and the dashboards show upcoming renewals.
The membership pipeline holds the members to contact, and the dashboards show upcoming renewals.